EXPERIENCES
EXPERIENCES
Leading design for immersive / AR / VR experiences and digital products with focus on consumer interactions and engaging narratives.
Teaming with internal development and engineering teams as well as external creative talent to oversee projects from ideation to completion.
Mercedes AMG SL
Step Into the Spotlight
In collaboration with Mercedes AMG we crafted a project that redefines individuality and interaction. A first-of-its-kind, interactive billboard that translates your style and movements into a unique AMG SL configuration.
● Mercedes-AMG / antoni Berlin / Artificial Rome
Creative Direction / Immersive OOH
Diesel VERT
Born virtually
— Shaped by you
A global campaign for the launch of Diesel's VERT collection powered by the unique combination of a digital experience and a physical retail experience.
● Fossil x Diesel / Artificial Rome
Creative Direction / Metaverse Experience / Retail Installation
My Metaverse Style
● Qualcomm / Snapdragon / Unit9
Art Direction / Installation Design
The future of gaming is here, and Snapdragon is at the heart of enabling the immersive experiences – sights, sounds, and action – you deserve.
To showcase Snapdragon capabilities, together with Unit9 we have created a SXSW installation that merges AI and face/body recognition to create millions of custom avatars for the Metaverse.
Bentley Centenary
Creating an immersive environment for Concept Car demonstration.
Unit9 reached out to me for a visual system that would be used during Bentley 100th Birthday event.
● Bentley / Unit9
Immersive Event / Digital Design System
Panda Express
AR Game
The Lunar New Year is about coming together to share good fortune.
Panda Express is a place that brings families and people together. To celebrate LNY we created five AR mini-games to educate and entertain people across the globe.
● Panda Express / Unit9
Art Direction / AR Game
Extended Realities
It’s great when digital and analog worlds collide to shape a new reality.
● Jam3
Creative / Design Direction / Mixed Reality Experiences
M&M's: Mirror Experience
It’s the perfect experience where you literally become one of the 1000s of M&Ms.
Together with UNIT9 we have created a playful installation for M&M’s stores across the world to inject some fun and encourage shoppers to interact with the brand and its iconic characters. The installation centres around movement, as well as provide users with a shareable takeaway to maximise engagement.
● M&Ms / Unit9
Art Direction / Retail Experience
Music Selfie Experiment
What happens when music and photos come together?
We wanted to introduce Lincoln to a younger audience within a relatable space and exciting new technology. We used face-scanning to explore topics like self-expression and originality, and created a truly authentic and expressive identity for every consumer, based on their emotions and facial features.
● Lincoln / Hudson Rouge / Jam3
Creative / Design Direction / WebGL Experience
Spectrum Smart Homes
How will the home of the future utilise mixed reality experiences in everyday scenarios.
The Chimney Group reached out to me to conceptualise and design interactive components for the future vision commercial for Spectrum.
● Spectrum / Deutsch / The Chimney Group
Design Direction / XR Product Vision
Epson Moverio
Concept and design of various applications of AR technology in everyday situations
Mono + Citizen Films reached out to me to conceptualize and design various applications of AR technology in everyday situations, from gamified fitness to enhanced learning.
● Epson / Citizen Films / Mono
Art Direction / AR Glasses Demo