Mercedes AMG SL
● Mercedes-AMG / antoni Berlin / Artificial Rome
Creative Direction / Visual Lead
Step Into the Spotlight
In collaboration with Mercedes AMG we crafted a project that redefines individuality and interaction. A first-of-its-kind, interactive billboard that translates your style and movements into a unique AMG SL configuration.
Embark on a journey to unlock the true essence of Mercedes AMG SL, where a multitude of immersive worlds and intricately crafted environments await. Feel the pulse of personalized experiences as every moment dynamically adjusts to your movements, ensuring a ride that's uniquely yours.
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Step into the spotlight and the billboard matches your color on the AMG SL. Your movements command the car, shifting its world as you raise your hands. We blended digital art and the unique MANUFAKTUR choices of the Mercedes AMG SL, linking individual expression with the automotive world.
Immersive 3D Billboard
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Virtual Environment
We've built a virtual environment in Unreal Engine 5 ensuring a seamless 3D visual spectacle that is tailored to each location and elevates your experience.
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When every pixel counts
In the realm of automotive, the pursuit of visual perfection is unparalleled. Fortunately, we thrive in the art of refining every detail, ensuring that each aspect of the visual experience shines.
The 3D Interactive Billboard premiered in the heart of Hamburg, with additional locations and applications being planned.
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