Mustang Customizer
● Ford / Team Detroit / Jam3
Design Lead / UI Design
Building your perfect Mustang is as exciting as driving the car itself.
Ford Mustang Customizer allows drivers to start their imaginations and customize their dream rides in real-time 3D for the first time in Mustang history.
This opportunity deserves an equally bespoke visual experience.
● 01
Gamified interface
With a variety of models and environments, a collection of parts, infinite colours and decals, users can customize their Mustang as their hearts desire, down to the last letter of their license plates.
Following the immersive WebGL component, we wanted to create a game-like UI. The user should feel the sensation of building his Mustang and expanding his garage.
● 02
Editorial Look & Feel
We were looking for ways to maintain the elegant design within content rich selection screens. Clean and image-driven categories worked really well to navigate users around various parts and customization options.
● 03
Mobile Devices
With the help of gestures, the clean and grid-based design system translated very well to smaller screens, maintaining the elegant look and strong 3D visuals.
● 04
Augmented View
Place your car anywhere you want with the augmented feature.
● 05
Visual Exploration
Important part of the Customizer is creating intuitive yet immersive personalization interface.
I was exploring directions from gaming to editorial, before landing the final look & feel of the experience.
Over 7 Million Mustangs customized to date.
● Awards