IBM: Backbone & Brains

● IBM / GPJ / Unit9 / Le Polish Bureau
Design Direction / Motion Design

2020 was a turbulent time for many businesses, challenging their organization’s security, flexibility, and reliability.

This digital-first experience demonstrates how IBM can help businesses harness the full power of their IT infrastructure, so they can increase resiliency in a time of global disruption and prepare them for whatever comes next.

The client was looking to develop something that felt unique and distinct from all their other digital activations, from a look, feel and narrative perspective. The end product pushes the brand into new territory while still remaining in line with the larger family of digital activations.

● 01

Series of Mini-Games

Users have the opportunity to explore a 3-dimensional environment featuring a dynamic ‘gem’ structure at the heart of it–representing an amalgamation of the IBM Z, Power Systems and Storage products. Through a series of hotspot explorations, they’ll discover how IBM can help them achieve digital transformation.

● 02

Motion Design

We wanted the gem and visual structure to feel very organic and alive. Every story point and interaction was accompanied by smooth and reactive motion.

The games were designed to feel immersive and encourage story progression.

● 03

Solutions Presentation

By bringing together smart infrastructure (backbone) and industry-leading expertise (brains) users will ultimately land in an editorial section including case studies which prove out the value of the solutions.