− Street View −

SAKURA DREAM

Visual Journey

 

Client      |   Unilever Japan | Google ZOO

Agency   |   Jam3

Role        |   Creative Direction

 
 

A traveling, virtual manifestation of Sakura’s beauty.

Sakura trees represent beauty and spirit. For two short weeks, all over Japan, people gather to celebrate this traditional milestone.

With the aim being to promote Lux’s limited edition Sakura shampoo, Jam3 designed and developed an experience that allowed users to plant virtual Sakura trees anywhere in the world.

 
 
 

Lead designer  |  Adam Romano

 
 
 
 

Celebrating Sakura festival with Street View.

Leveraging Google Street View, users could “plant” and interact with fully blooming Sakura trees, and share them with their friends.

 
 
 
 

MOBILE

− Devices −

 

Bringing the beauty of Cherry Blossom everywhere.

Mobile design  |  Nixson Sysanga

 
 

− Design −

EXPLORATION

 
 

Sakura is an important element of Japanese culture. We were experimenting with various visual approaches to best represent the fragile nature of this symbol.

The end result was a mix of modern interface with traditional landscape imagery and symbolic illustrations.

 
 

CAMPAIGN

− Overview −

 

Reaching over 700,000 unique users in one month.

 

Awards

FWA | Site of the Day

FWA | Mobile of the Day