− Ford −




Client      |   Ford Motor Co. | Team Detroit

Agency   |   Jam3

Role        |   UI Artist


The all new 2015 Ford Mustang Customizer allows drivers to start their imaginations and customize their dream rides in real-time 3D for the first time in Mustang history. With a variety of models and environments, a collection of parts, infinite colours and decals, users can customize their Mustang as their hearts desire, down to the last letter of their license plates.

With over 3 million possibilities, Mustang Customizer truly puts the user behind the wheel of their own dream ride.


Gamified interface

Following the immersive WebGL component, we wanted to create a game-like UI. The user should feel the sensation of building his Mustang and expanding his garage.


Editorial Look & Feel

We were looking for ways to maintain the elegant design within content rich selection screens. Clean and image-driven categories worked really well to navigate users around various parts and customization options.



− Devices −


With the help of gestures, the clean and grid-based design system translated very well to smaller screens, maintaining the elegant look and strong 3D visuals.

− Design −



Important part of the Customizer is creating intuitive yet immersive personalization interface.

I was exploring directions from gaming to editorial, before landing the final look & feel of the experience.



− Overview −


Over 7 Million Mustangs customized to date.



The One Show | UX / UI Merit - Web

The One Show | UX / UI Merit - Mobile

Webby Awards | People's Voice Award

FWA | FWA of the Day