− Ford −
Client | Ford Motor Co. | Team Detroit
Agency | Jam3
Role | UI Artist
The all new 2015 Ford Mustang Customizer allows drivers to start their imaginations and customize their dream rides in real-time 3D for the first time in Mustang history. With a variety of models and environments, a collection of parts, infinite colours and decals, users can customize their Mustang as their hearts desire, down to the last letter of their license plates.
With over 3 million possibilities, Mustang Customizer truly puts the user behind the wheel of their own dream ride.
Following the immersive WebGL component, we wanted to create a game-like UI. The user should feel the sensation of building his Mustang and expanding his garage.
Editorial Look & Feel
We were looking for ways to maintain the elegant design within content rich selection screens. Clean and image-driven categories worked really well to navigate users around various parts and customization options.
− Devices −
With the help of gestures, the clean and grid-based design system translated very well to smaller screens, maintaining the elegant look and strong 3D visuals.
− Design −
Important part of the Customizer is creating intuitive yet immersive personalization interface.
I was exploring directions from gaming to editorial, before landing the final look & feel of the experience.
− Overview −
Over 7 Million Mustangs customized to date.
The One Show | UX / UI Merit - Web
The One Show | UX / UI Merit - Mobile
Webby Awards | People's Voice Award
FWA | FWA of the Day