− Ford −
Client | Ford Motor Co. | Team Detroit
Agency | Jam3
Role | UI Artist
The all new 2015 Ford Mustang Customizer allows drivers to start their imaginations and customize their dream rides in real-time 3D for the first time in Mustang history. With a variety of models and environments, a collection of parts, infinite colours and decals, users can customize their Mustang as their hearts desire, down to the last letter of their license plates.
With over 3 million possibilities, Mustang Customizer truly puts the user behind the wheel of their own dream ride.
− Devices −
− Design −
Important part of the Customizer is creating intuitive yet immersive personalization interface.
I was exploring directions from gaming to editorial, before landing the final look & feel of the experience.
− Overview −
Over 7 Million Mustangs customized to date.
The One Show | UX / UI Merit - Web
The One Show | UX / UI Merit - Mobile
Webby Awards | People's Voice Award
FWA | FWA of the Day