− The −

Music Selfie



Client      |   Lincoln | Hudson Rouge

Agency   |   JAM3

Role        |   Creative + Design Direction


Lincoln Motors Company, Hudson Rouge, and Jam3 looked at the social landscape to identify the key instruments of modern self-expression: music, a timeless choice, and selfies, the current modus operandi. What happens when the two come together? When you’re not the one choosing the music, but instead, the music chooses you based on your selfie? The result is a truly authentic and expressive identity.

Self-expression is a major motivator for modern audiences.


Trying to replicate the originality of a human face is challenging both sound and design wise.

The result was vibrant image transformation changing your selfie to an audio visualizer. Reactive to cursor movement and the tone of each track.

We wanted to create visual that captures the uniqueness of each track.



We used facial recognition to translate physical features into data points. Together with Hudson Rouge and Plan8, we developed an algorithm that tied each data point to a specific note and instrument.



− Devices −


Designing for selfie community puts mobile experience in the spotlight.


− Design −



From the start, the Playback section was the image that I knew would stay with the user after the experience.

I was experimenting with different interface treatments to achieve the modern, simplistic and lightly scientific outcome.



− Overview −


One of the most shared Lincoln's campaign ever.




FWA | Site of the Day + Mobile of the Day

ADOBE | Cutting Edge Project of the Week

Creativity Online | Featured in Interactive

Applied Arts Awards | Interactive - Consumer Products

Cannes Lions | Cyber Lions shortlist

Awwwards | Experimental Site of the Year - Nominee

Awwwards | Site of the Day

Communication Arts | Webpick of the Day

Published in 'Best Websites Around the World'