− Second Screen −

El Clasico

Game Data

 
 

Client      |   Canal+ Sport

Agency   |   Havas Worldwide Warsaw

Role        |   Creative + UX

First ever alternative commentary game. Live match experience including social feed graph, second screen voting and stats.

 
 
 
 

PICK YOUR SIDE

We've created dedicated websites (different for FC Barcelona and Real Madrid fans) to back their team and score players' performance.

 
 
 
 

ALTERNATIVE COMMENTARY

Fans could use their remotes to select the commentary in favour of their team.

 
 
 
 

LIVE DATA + VOTING

Users could follow social buzz on their devices with live social stream analysing posts in favour of their team and vote on controversy or coach's decisions.

 
 

REAL TIME FAN ART

When pivotal points of the game happened, we were delivering custom art, so the fans could instantly share their support.

 
 
 
 
 

AFTER GAME SUMMARY

Prepared for both online and tv, summary of the game and fans' social activity brought the on-field and the off-field engagement together.

 
 
 

It was the most watched El Clásico in the last 3 years.

 
 

Awards

 

Cannes Lions | Promo & Activation Shortlist

Golden Drum | 2*Gold + Silver

KTR Polish Ad Club | 2*Gold + 2*Silver + 2*Bronze

Innovation Awards | 2*Gold