− Second Screen −
Client | Canal+ Sport
Agency | Havas Worldwide Warsaw
Role | Creative + UX
First ever alternative commentary game. Live match experience including social feed graph, second screen voting and stats.
PICK YOUR SIDE
We've created dedicated websites (different for FC Barcelona and Real Madrid fans) to back their team and score players' performance.
Fans could use their remotes to select the commentary in favour of their team.
LIVE DATA + VOTING
Users could follow social buzz on their devices with live social stream analysing posts in favour of their team and vote on controversy or coach's decisions.
REAL TIME FAN ART
When pivotal points of the game happened, we were delivering custom art, so the fans could instantly share their support.
AFTER GAME SUMMARY
Prepared for both online and tv, summary of the game and fans' social activity brought the on-field and the off-field engagement together.
It was the most watched El Clásico in the last 3 years.
Cannes Lions | Promo & Activation Shortlist
Golden Drum | 2*Gold + Silver
KTR Polish Ad Club | 2*Gold + 2*Silver + 2*Bronze
Innovation Awards | 2*Gold