− Byzantium Tests −
Client | HBO | Cinemax
Agency | Jam3
Role | Design Direction
Designed to CONFUSE.
People love a good conspiracy – especially when they’re a part of it. That was the approach we took in this Emmy nominated campaign, created with Campfire NYC for Cinemax’s new show, Hunted.
− Walkthrough −
The show revolves around Sam Hunter, an agent of Byzantium Security, a private intelligence agency protecting the world’s elite. To develop interest in the show, we created a series of creepy psychological tests presented under the guise of a job application for Byzantium Security.
The test advances through five phases, each more intriguing than the last. Phase one, the personality test, is designed to look deceptively simple and benign. Developed with the help of a cognitive psychologist, the tests increased in sophistication while perpetuating a feeling of unease and paranoia.
− Design −
To create the progressing feel of uncertainty, I explored options that revolved around x-ray and projectors, crafting the retro look of unconventional experiments.
I've also played with simple shapes and interface combinations to match the intense and gloomy feel of the experience.
− Corporate site −
As part of the campaign I've designed the digital presence for Byzantium Security, a private intelligence agency protecting the world’s elite. Mixing show's original footage with corporate imagery produced a credible, business oriented website.
We are not for EVERYONE.
Just the 1% that matters.
− Overview −
5 Odd Psychological Tests + 1 ‘WTF’ Moment = 1.4 Million CREEPED OUT visitors.
EMMY Awards | Nominated
FWA | Site of the Day
PromaxBDA | Gold
FITC | Best in Advertising
CLIO | Silver - Mobile / Gaming
AdAge | Small Agency Campaign of the Year
Communication Arts | Best Website/Microsite
IAC Awards | Outstanding Integrated Ad Campaign